6815 Procedure – Advertising on District Property

Commercial advertising is defined as the display or distribution of information promoting the purchase or use of products or services of an entity in exchange for payment of fees or in-kind services benefiting a student activity, school, program and/or the district.

Any advertising must be approved at least two (2) weeks in advance of the actual advertising through a written agreement with the district. The district reserves the right to remove advertising at any time for any reason set forth in Policy 6815 and will, if such removal is sooner than the originally anticipated duration specified in the agreement, notify the advertiser of the removal.

The product and/or service advertised must be consistent with district policies and procedures, state and federal law, and WIAA regulations. Advertising must be consistent with district policies prohibiting discrimination.

Not-for-profit entities may not advertise. Additionally, without limiting the foregoing restrictions, the following types of advertisements are not permitted:

A. Advertisement(s) for cigarettes, cigars, snuff, smoking tobacco, smokeless tobacco, nicotine, nicotine delivering devices, chemicals or devices that produce the same flavor or physical effect of nicotine substances, and any other tobacco innovation, cannabis, recreational drugs, liquor, illicit drugs, or drug paraphernalia.

B. Advertisement(s) promoting or disparaging any political candidate, cause, or a group of candidates; a political party; an initiative; a referendum; or other ballot measure, regardless of whether at the federal, state, or local level, and including school boards.

C. Advertisement(s) that may cause a material and substantial disruption of school activities.

D. Advertisement(s) containing obscene content. Obscene expressions are those that, applying contemporary community standards, appeal to prurient interests, depict or describe in a patently offensive way sexual conduct specifically defined by applicable state law, and taken as a whole, lack serious literary, artistic, political, or scientific value.

E. Advertisement (s) with content that is reasonably determined to be false, misleading, inaccurate, and/or potentially libelous. The expression will be considered libelous when it includes defamatory falsehoods about an individual or organization.

F. Advertisement (s) that are inappropriate for the age and/or maturity of students in the foreseeable audience (including sex and gambling).

G. Advertisement (s) for illegal activity, including promotion of an activity or product that is illegal under local, state, or federal law.

H. Advertisement (s) that infringe on copyright, trademark, or other intellectual property laws.

I. Advertisement(s) for weapons, including all firearms, and including ads promoting or soliciting the sale, rental, distribution, or availability of any weapon or related products.

District/school recognition of sponsors: All corporate/business logos appearing on district property, including logos on materials, supplies, or equipment either purchased, rented, leased by or donated to the district will be for product identification or sponsor recognition purposes only. Corporate logos for the purpose of advertising to students will not be permitted on district property, materials, supplies or equipment.

Sponsorship is an agreement between the district/schools, or a site-based or parent-based group with an individual group, company or community organization in which the sponsor provides financial or resource support in exchange for recognition. It is appropriate that corporate sponsors and donors receive recognition for their support. Such recognition can be in the form of the corporate name or logo for identification purposes on the product or information, or acknowledgement in district/school communications, digital application and/or events. The district/schools, at the discretion of the administrator, may choose to provide incentives or mementos of nominal value with corporate logo identification for the purpose of recognizing individual students and staff.

Pursuant to policy 3510, all money acquired by ASBs, athletic teams, and clubs through the sale of advertising under these procedures shall be district funds and shall be deposited to and disbursed from the district’s ASB program fund.

Adopted: 01/08/25

Superintendent or Board Approved:  Superintendent Approved